[Vol. 2 Issue #47]
Friday
A late happy hour on Friday and a remix of interesting ideas and thoughts that will prompt you. The reflections are short but highlight the one thing I pulled out of each article or podcast that I found the most interesting. If you also find it interesting, dive deeper into each entry today.

Bigmouth Strikes Again:
Stories | News | Music | Art & Design - With A Shout (out)
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🤘We are here every day, and every minute you spend with us sends ripples of gratitude through our souls! 🤘
Big Stories
Big Story
Innovation Nation
OK Dork Podcast
Noah Kagan, who is infamous for being one of the first employees at Facebook and now runs the app marketplace AppSumo, recently sat down with Morgan Housel, who we also highlighted last week. Housel is popping up on our feeds because his latest book, Same as Ever, came out this month. Kagan interviews Housel on his podcast NOAH KAGAN PRESENTS, and they talk about Preparation, Resilience, and Innovation during challenging times.
My Big Pull
When Housel talks about innovation during challenging times, he refers to Penicillin and how the rapid development and deployment of this life-saving treatment against bacterial infections directly resulted from WWII's horrors. We may also look back on a lot of the innovations developed out of the pandemic, and the future lives saved or improved could be massive.

Big Shout
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Big Things
Industrial Designs
Clarified
Our favorite Friday read is PUNCH, and craft cocktail and bartenders fanzine came out with a story about Clarified Cocktails, which forced us down a rabbit hole because we didn't know what a clarified cocktail was. We’d heard of clarified butter, but didn’t know what that was either? After reading 3 different articles linked to this first article, we still can't determine if the process of clarifying a cocktail is for the visual aesthetic or for the taste. If you are intrigued, start with the first article PUNCH released this week and dig deeper.

We decided the best way to determine the benefits of clarification is to drink lots of clarified cocktails, an experiment we plan to do over the next several weeks to bring those findings back to you!

Lights & Sounds
Sound Checks
Fall On Me
In the second podcast highlight, the boys over as Smartless talked to one of my all-time favorites, Michael Stipe from R.E.M. As a reminder, the Smartless podcast consists of hosts Jason Bateman, Will Arnet, and Sean Hayes, and each week, one of the boys brings on a guest and reveals that guest to the other two. Without the ability to prep for the interviews, the conversations sound more like one friend introducing his other friends to his friend. The whole hour is worth a listen if you are a R.E.M. or 80s alt-rock fan.
Next Big Pull
Will Arnet quotes the following line from the song Fall On Me to Stipe and says that line has crushed him under the deep meaning of weight.
After they discuss this, Stipe tells Arnet, “let me now burst your bubble,” and he tells him the line came from an experiment a couple of scientists did in Italy; they threw both a pound of feathers and a pound of iron off a tower, and that's where the line came from. With that knowledge, look at the lyrics in the context of the song:
There's a problem: feathers, iron
Bargain buildings, weights, and pulleys
Feathers hit the ground before the weight can leave the air
Buy the sky and sell the sky and tell the sky and tell the sky
That’s outstanding!
Today’s Tune
Let Me Take You Out - Class Actress.
Click on the Apple Music image to listen to the song on Apple Music or on the Spotify Image to listen to Spotify.
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Words from Gen X
With A Shout Playlist:
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🤘We are here every day, and every minute you spend with us sends ripples of gratitude through our souls! 🤘
With A Shout newsletter is written by Johnny Christian with the support of a thousand idea bits and the help of many people.

Last Call
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