Welcome to the Sunday Brief, for those keeping track today is day 25 of 100 days of publishing a daily newsletter. Sundays are a day of recovery and reflection, today’s newsletter will be lighter in both content and emphasis.

A new show at the London Museum of Brands called ‘Aide-Memoire’ by Lucy Ireland Gray is a show about shopping lists. In an unofficial office poll, the With A Shout team had a tie between using old envelopes pulled out of recycling and iNotes on the phone. The benefit of using an old envelope is you can fold it in half and keep it on your basket or cart while you shop. iNotes benefit is you can the list running as you live your life.

According to The Guardian article, Lucy an archaeology graduate started working on the shopping list project after finding a discarded list on the ground. Some of the interesting findings include:

Ray Ruschel is a 49-year college student at North Dakota State College of Science. After serving in the Army and National Guard, Ray decided to go back to school to improve his opportunities at work. This is impressive, but not unheard of, what gives you goosebumps is when you find out that Ray is also on the North Dakota State football team. Ray last played football in high school, but when he asked the head coach Eric Issendorf, whose a year younger than Ray if he could try out, he said why not? That should get us all off the couch today.

Hard to find a more iconic song that this one from The Smiths.

I am the son
And the heir
Of a shyness that is criminally vulgar
I am the son and heir
Of nothing in particular

You shut your mouth
How can you say
I go about things the wrong way?
I am human and I need to be loved
Just like everybody else does

I am the son
And the heir
Of a shyness that is criminally vulgar
I am the son and heir
Of nothing in particular

You shut your mouth
How can you say
I go about things the wrong way?
I am human and I want to be loved
Just like everybody else does

There’s a club if you’d like to go
You could meet somebody who really loves you
So you go and you stand on your own
And you leave on your own
And you go home and you cry
And you want to die

When you say it’s gonna happen now
When exactly do you mean?
See I’ve already waited too long
And all my hope is gone

You shut your mouth
How can you say
I go about things the wrong way?
I am human and I need to be loved
Just like everybody else does

Songwriters: Johnny Marr / Steven Patrick Morrissey
How Soon Is Now? lyrics © Universal Music Publishing Group, Warner Chappell Music, Inc

Two prolific “Wordsmith-ers” from 80s Alternative Rock were Richard Butler of The Psychedelic Furs and Steven Patrick Morrissey of The Smiths. Interestingly enough, both had incredible “Johns” as writing partners and guitar players. Butler had John Ashton and Morrissey had Johnny Marr. The song is iconic, but when you write it out and slow down how the words enter your mind, it takes on a deeper meaning.

25 days in on the experiment and all goes well. When the final version launches the weekend might combine into 1 issue and allow for a day of rest and reflection.

Enjoy at least one day each week for rest and reflection.

How Soon!

Click on the Apple Music image to listen to the song on Apple Music or on the Spotify Image to listen on Spotify.

“I’ve never intended to be controversial but it’s very easy to be controversial in pop music because nobody ever is.”

Be Good,

Johnny