The first day of retreat is here; we hope you find a moment or two to breathe; if you can’t, we will do it for you. Before you get to your breathing exercises, check out the stories on sonic logos and messages in long-lost bottles. Remember 80s hair metal on MTV; there is a refresher below.

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The lake and the air make your heart rate drop, when you don’t want to put your head phones on, and you want to let your heart and mind slow to the rhythm of nature.

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Sonic logos, or audio or sound logos, have emerged as powerful tools for brands to create identity and foster brand recognition. Harnessing music's emotional and memory-evoking power, sonic logos establish a profound connection between brands and customers, enabling them to stand out amidst competitive markets. The team from The Hustle bring us the story.

One of the best-known sonic logos is from a Swiss cough drop company Ricola which was slow to break into the US market. In 1994 the company created a commercial with an alphorn player and a yodeler saying "RI-CO-LAAAAAA." The commercial was a hit, and people all over the US were shouting Ricola. By 2005, the sonic logo impacted sales, and the Swiss company was America's second-largest cough drop.

Recognizability rates play a crucial role, representing the percentage of individuals who can correctly identify and associate a sonic logo with a specific brand. Several notable companies have successfully implemented sonic logos, such as Intel's iconic five-note jingle and McDonald's catchy "I'm Lovin' It" melody. As technology progresses, sonic logos are poised to become even more prevalent in branding and marketing strategies.

In conclusion, while visual branding has traditionally dominated the realm of brand recognition, the advent of audio-streaming platforms and voice-activated devices has opened new avenues for incorporating sound into marketing strategies. Sonic logos offer a compelling means to differentiate products and services, evoke emotional connections with consumers, and foster long-term sales growth and customer loyalty.

A construction worker Dan Dafforn was remodeling a house in Solva, Pembrokeshire, when he noticed the tip of a bottle. Inside the bottle were two documents. One was a handwritten history of the house in 1931 titled “A history of Min y Mor,” and the second was a newspaper clipping about the man who wrote the article dating 1926. Dan’s mother posted two articles on Social Media asking for information about them. They were advised to keep them in acid-free paper until they decide how to display them. Dan would like to keep them in the house for others to enjoy. Read more on this story at The BBC.

Heavy Metal meets the MTV 80s

When drugs wore makeup.

Hi Speed Soul - Nada Surf.

Click on the Apple Music image to listen to the song on Apple Music or on the Spotify Image to listen to Spotify.

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With A Shout newsletter is written by Johnny Christian with the support of a thousand idea bits and the help of many people.

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